A business website has a simple job: help the right visitor understand what you offer and take the next step. Too many sites get in the way of that. Pages are slow, the menu reflects the organisation chart instead of the questions customers ask, the layout breaks on a phone, and people who use a screen reader or a keyboard cannot get through at all.
That last point is also a legal question now. Since 28 June 2025, websites and online services sold to consumers in the EU must meet WCAG 2.1 level AA under the European Accessibility Act. Even where the act does not apply, an accessible website reaches more people and is easier for search engines to read.
We treat web design and web development as one piece of work. Structure, wording, visual design and code are decided together, so the site that goes live is the one that was designed.